Lifestyle

Kuwana Takes a Stand Against Abusive Customer Behavior in Service Industry

Updated
July 2, 2025 3:26 AM
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Kuwana is first city in Japan to specify punishment for customers who force service staff to get down on all fours to apologize. First-time offenders will get a warning letter, and on future offenses their names will be put on public list


Why it matters
  • Kuwana sets a precedent for customer behavior regulations in Japan, potentially influencing other cities.
  • The measure aims to protect service staff from humiliation and promote respectful interactions.
  • Public accountability for abusive customers could lead to a cultural shift in how service staff are treated.
In a groundbreaking move, Kuwana, a city located in Japan's Mie Prefecture, has become the first municipality in the country to implement specific penalties for customers who humiliate service employees. This decision comes in response to a growing concern about the treatment of service staff, particularly incidents where customers have demanded that employees kneel or get down on all fours to apologize for perceived mistakes.

The new ordinance, which was passed by the local government, categorizes such degrading behavior as unacceptable and sets forth a structured disciplinary approach for offenders. First-time violators will receive a warning letter outlining the inappropriateness of their actions and the impact they have on service personnel. However, should these individuals repeat their abusive behavior, their names will be added to a public registry intended to discourage such actions and promote accountability.

This initiative not only aims to protect the dignity of service staff but also encourages a societal shift towards more respectful treatment of individuals working in the hospitality and service sectors. The local government has emphasized the importance of creating a safe and respectful work environment for all employees, particularly in roles that often put them at the mercy of customer whims.

Kuwana's decision has sparked discussions across Japan about the expectations placed on service staff, who are traditionally viewed as subservient in the context of customer service. The city’s mayor expressed that the ordinance is a necessary step in fostering a culture where all workers are treated with dignity and respect, regardless of their profession.

The move has garnered support from various labor rights organizations, which have long advocated for the rights of service workers. Many have pointed out that the emotional toll and stress caused by abusive customers can lead to significant mental health issues among employees. By proactively addressing this problem, Kuwana is leading the way in enhancing employee welfare in the service industry.

As the implementation of this ordinance begins, public reactions have been mixed. While many citizens applaud the effort to protect vulnerable workers, some individuals express concerns regarding the potential for misuse of the public shaming aspect of the law. Critics argue that being placed on a public list may lead to excessive punishment for minor infractions, though supporters counter that the measures are meant to deter serious misconduct rather than trivial mistakes.

The broader implications of Kuwana’s new policy may extend beyond its borders. Other municipalities throughout Japan may look to this example as a model for similar regulations, potentially leading to a nationwide shift in how customer interactions with service staff are managed. The hope is that with more cities adopting such measures, a cultural change will take place that encourages mutual respect between customers and those who serve them.

In recent years, there has been a growing awareness of the challenges faced by service workers, not just in Japan but globally. The COVID-19 pandemic has further illuminated the struggles of frontline workers, leading to calls for better treatment and protections. Kuwana's ordinance is a reflection of this evolving understanding and could play a pivotal role in shaping future legislation aimed at safeguarding worker rights.

As the community begins to engage with the new rules, the local government plans to conduct outreach and educational campaigns to ensure that residents understand the importance of treating service workers with respect. They believe that by fostering dialogue around this issue, they can help build a more compassionate society where all individuals, regardless of their profession, are treated with the dignity they deserve.

Kuwana’s initiative may very well be a turning point in the fight against workplace bullying and disrespect in the service sector, setting a benchmark for how customer behavior is addressed across the nation.
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